New  WIC Customer Survey

Are you currently on WIC or have you been on WIC in the past 2 years? 

Please take our WIC customer satisfaction survey at Thank you for your time and feedback to help us improve our services!

Do you know how much participation in the WIC program can help your family on a budget?
Based on January 2016 Food Retail Costs, here is the value of monthly WIC Program food benefits:

  • Pregnant woman.......$54.20
  • Breastfeeding woman........$68.47
  • Breastfeeding infant at 6 months of age.......$59.99
  • Child ages 1-5 years.......$53.66

Farmer's market benefits:
WIC will offer farmer's market benefits from June 1 - September 30, 2016. Families simply ask the WIC staff for more information and the benefit package.  Approved Farmer's Market Locations.

What is WIC?
The Women, Infants and Children Program (WIC) provides food and nutrition information to help keep pregnant and breastfeeding women, infants and children under five years of age healthy and strong.

Who is Eligible for WIC?

  • You live in Wisconsin
  • You are pregnant, breastfeeding or a new mother
  • You have an infant or children under 5 years of age
  • You or your children have a health or nutrition need
  • You have a household income (before tax deductions) that is less than or equal to WIC income guidelines. Many working families, students, and military families qualify. A pregnant woman counts as two family members. See the examples below. 

    Family Size Weekly Income Monthly Income
    1 $430 $1,860
    2 $578 $2,504
    3 $727 $3,149
    4 $876 $3,793
    5 $1,024 $4,437
    6 $1,173 $5,082
    7 $1,322 $5,726
    8 $1,471 $6,371
    Additional +149 +645
    For July 1, 2017 - June 30, 2018

Income Guidelines are revised every July. Check with the local WIC project to find out if you and your family meet the guidelines.

You are likely income eligible for WIC if you currently receive Kinship Care, W-2, Food Share, Badger Care, or Medicaid. You may be income eligible for WIC if Food Share eligibility has been canceled.

The WIC Program uses the same income criteria as free and reduced price school lunches. Fathers, guardians or foster parents may apply for WIC for their children.

How to Apply for WIC?

Call the WIC program nearest you. Check your local phone directory for the public health or WIC office in your area. Or call 1-800-722-2295 for assistance in locating a WIC program. Apply on-line here!

At your appointment, a WIC nutritionist will review your or your child's health history. You will also discuss what you and your children eat.

If you are eligible, you will receive nutrition information and counseling, learn about other services, and receive healthy foods for your family such as: 

  • Milk
  • Infant Formula
  • Peanut Butter
  • Cereal
  • Cheese
  • Eggs

  • Fruit or Vegetable Juice
  • Baby Foods: Fruits, vegetables, meats, cereals
  • Canned Tuna or Salmon
  • Whole Grain Bread, Rolls, Tortillas or Rice 
  • Fresh, Frozen or Canned Vegetables & Fruits
  • Dried or Canned Beans & Peas

 How WIC Works?
The WIC staff cares about you and your children. They will provide:

  • Information on how to use WIC foods to improve health
  • eWIC benefit card to buy foods that help keep you and your children healthy and strong
  • Help getting immunizations for your children
  • Discussions on food shopping, recipes, taking care of babies and how to breastfeed
  • Information on healthy eating during pregnancy and breastfeeding and tips on feeding your child
  • Referrals to doctors, dentists, and programs like Food Share, Head Start, and Badger Care

WIC Works Wonders!

  • For Women
    • Women in the WIC Program eat better, have healthier babies and receive early prenatal care.
  • For Infants
    • Infants born to WIC mothers weigh more and grow and develop better
  • For Children
    • Children on WIC eat foods with more iron and vitamin C, visit their doctors regularly and receive immunizations.

“The U.S Department of Agriculture prohibits discrimination against its customers, employees, and applicants for employment on the bases of race, color, national origin, age, disability, sex, gender identity, religion, reprisal, and where applicable, political beliefs, marital status, familial or parental status, sexual orientation, or all or part of an individual's income is derived from any public assistance program, or protected genetic information in employment or in any program or activity conducted or funded by the Department. 

If you wish to file a Civil Rights program complaint of discrimination, complete the USDA Program Discrimination Complaint Form , found online at  or  at any USDA office, or call (866) 632-9992 to request the form. You may also write a letter containing all of the information requested in the form. Send your completed complaint form or letter to us by mail at U.S. Department of Agriculture, Director, Office of Adjudication, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, by fax (202) 690-7442 or email at

 Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339; or (800) 845-6136 (Spanish).

 USDA is an equal opportunity provider and employer.”